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TIKTOK ADVERTISING

January 2025

5 Easy Ways to Stand Out on TikTok This Valentine’s Day

Valentine’s Day is almost here, and it’s the perfect chance to make your brand shine. Whether your audience is shopping for a partner, their best friend, or even just treating themselves, TikTok is where they’re finding inspiration—and where you should be, too!


77% of TikTok users say the platform inspires them with creative gift ideas.

43% have actually bought something after seeing special occasion content.

And here’s a big one: 42% start shopping at least a month before Valentine’s Day.


So, how do you make sure your brand is part of their big Valentine’s Day plans? Don’t worry—we’ve got you covered!


1. Don’t Wait—Start Now!

Planning early is key. TikTok users aren’t waiting until February 13 to shop (well, most of them, anyway). Start running your campaigns now to catch them while they’re browsing for ideas. Pro tip: Use countdown stickers or reminders to build excitement!


2. Be Real and Relatable

TikTok isn’t about perfect ads—it’s about real, authentic content. Show off your products in fun, creative ways, and consider teaming up with creators who know how to get people’s attention. People trust creators who feel “just like them.”


3. Celebrate More Than Just Romance

Valentine’s Day isn’t just for couples anymore. People are treating their moms, their friends, and even themselves. Highlight products that make people feel special—whether they’re shopping for someone else or indulging in a little self-care.


4. Make Your Ads Work Smarter, Not Harder

TikTok’s Smart+ campaigns take all the heavy lifting off your plate. This AI-powered tool helps get your ads in front of the right people at the right time. Just set your goals, and let the system handle the rest—it’s basically your Valentine’s Day campaign wingman.


5. Tap Into the TikTok Trends

From DIY gift ideas to dreamy dinner recipes, TikTok is where trends are born. Join in! Show your audience how your products fit into their Valentine’s Day plans. Plus, features like interactive stickers and Gift Codes make it easy to keep the conversation going.



TikTok gives you everything you need to make your Valentine’s Day campaigns stand out. From inspiring trends to powerful ad tools, it’s all about helping your brand connect with your audience in a way they’ll love (and remember).


So, what are you waiting for? Let’s make this Valentine’s Day your brand’s best one yet!

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