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Three Things Each Month That Marketers Need to Know

Google Search Shakeup

PAID SEARCH

Jun 2024

Advertising in the Dark? Econometrics Lights the Way

ADVERTISING EFFECTIVENESS

Jun 2024

Netflix Goes Programmatic: Advertisers Get More Choices and CTV Heats Up

PROGRAMMATIC

Jun 2024

TikTok SEO: Hack the Algorithm & Get Discovered

TIKTOK ADVERTISING

May 2024

The Retail Media Revolution: Brands & Retailers Win Big with SA360

PAID SEARCH

May 2024

Streaming Meets Broadcast: The Future of Captivating TV Ads

TV ADVERTISING

May 2024

From Followers to Creators: How UGC Can Transform Your Brand Narrative

USER-GENERATED CONTENT

April 2024

Stop Wasting Time And Money: Streamline Your Paid Search With Search Ads 360

PAID SEARCH

April 2024

Boost Your Ad Recall: The Power of Living Room Advertising

TV ADVERTISING

April 2024

Programmatic, Personalised and Powerful: DOOH Trends You Need To Know This Year

OUT-OF-HOME

March 2024

TV ads are very powerful. They have high impact – and impact gets people talking about your brand in a way few other channels can. TV ads evoke emotion, make people laugh and are liked by more viewers than other media, all whilst driving sales and profits.

Here's why TV advertising is becoming a game-changer for UK marketing:
Unmatched Reach: Reaching millions in a single broadcast, TV advertising offers unparalleled mass exposure compared to many other mediums. This is especially valuable for building brand awareness and establishing credibility.
Emotional Connection: Unlike static ads, TV commercials can leverage powerful storytelling, humor, and visuals to evoke emotions and forge a deeper connection with viewers. This emotional connection can drive brand loyalty and purchase decisions.
Production Quality: High-quality visuals, music, and sound design can create a more immersive and impactful experience compared to online ads, leaving a lasting impression on viewers.
Credibility and Trust: TV has been a trusted source of information and entertainment for decades, and advertising within it can benefit from that inherent trust. This can be particularly valuable for new brands or those targeting older demographics.
Mass Customisation: While traditional TV offers broad reach, targeted advertising options are increasingly available. You can choose specific programs, times of day, and even geographic locations to reach your desired audience more effectively.
Synergy With Other Marketing: TV advertising can be a powerful element in an integrated marketing campaign, driving viewers to websites, social media, or physical stores for further engagement and conversion.
So, is TV the key to unlocking explosive growth for your business? This decision holds the power to propel your brand to new heights, reaching millions and igniting sales like never before. But navigate cautiously, conquering the vast landscape of television advertising demands a strategic approach, carefully considering the following factors:

Budget: TV advertising can be expensive, so it’s crucial for a business to have a sufficient marketing budget that can accommodate the cost without jeopardising other essential operations.

Market Readiness: The product or service should be well-tested, with a proven demand. Businesses should have the capacity to handle an increase in demand following the TV campaign.

Target Audience: Ensure that the target audience for your product or service watches television and can be effectively reached through specific channels or programs.

Brand Maturity: For some businesses, it makes sense to establish a brand presence through other less expensive channels first, like social media or online advertising, before moving to TV.

Competitive Landscape: If competitors are successfully using TV advertising, it may be time to consider it to ensure visibility in your market segment.

Marketing Strategy: TV advertising should fit into a broader marketing strategy, complementing other marketing efforts and aligning with business objectives.

There have been many iconic UK TV ads renowned for their creativity, effectiveness and cultural impact. Here are some recent examples of businesses benefiting from the use of successful TV advertising: 

Dyson: Known for its innovative vacuum cleaners, Dyson's move to TV advertising helped the brand solidify its position as a leader in technology-driven home appliances. The visually compelling ads showcasing their product's unique features significantly boosted their market presence.

Just Eat: This online food order and delivery service launched TV campaigns that played a crucial role in their growth. Their catchy jingles and humorous ads resonated with a broad audience, significantly increasing orders and helping Just Eat become a household name.

BrewDog: Initially focusing on grassroots marketing, BrewDog eventually turned to TV advertising to expand their reach. Their TV campaigns helped in introducing their craft beer to a wider audience, contributing to the company's rapid growth and international expansion.

Graze: Starting as a subscription snack box service, Graze used TV advertising to expand its customer base. The ads highlighted the convenience and novelty of their product, helping to drive subscriptions and later supporting their move into retail.


From catchy jingles to drumming gorillas, these iconic British TV ads prove one thing: when done right, television advertising can become a powerful engine for brand recognition and sales growth. 

However, hitting the right note on the small screen requires careful consideration. Every business has its unique goals, and crafting a successful TV campaign involves a lot of careful.

When Is The Time Right For Your Business To Advertise On Television?

TV ADVERTISING

March 2024

Launched in November 2023 and still in development , "Shop with Google AI" is a relatively new initiative to provide a more helpful, visual shopping experience. 
What Is It?
Shop with Google AI is a feature currently available to select users through the Google Search app on iOS. It aims to enhance your shopping experience by leveraging AI technology. 
Rather than sending users to other retailer websites, the goal is to streamline the online shopping journey by making it easier to browse, compare, and make informed purchasing decisions all within Google. It’s part of Google’s strategy to be a leading destination for online shopping ads and compete with Amazon. 
How Does It Work?
Search for a product: Begin by searching for a product using keywords or voice commands. 
Generate AI images: If available, you'll see the "Shop with Google AI" section offering the option to "Generate images." Click on it.
Refine your vision: Describe the specific features or style you prefer using keywords. The AI will then generate photorealistic images based on your descriptions.
Find similar products: Once you find an image you like, click on it to see similar products available from various retailers.














What Are The Benefits?
Visualise your desired product: Go beyond text descriptions and see what your ideal product might look like.
Refine your search: Get specific with your preferences and narrow down your options more effectively.
Discover new products: Explore unique offerings that might not have appeared in your regular search results.
What Are The Limitations?
Limited availability: The feature is currently in testing and not available to all users.
Product focus: It primarily works for apparel and home goods categories.
Accuracy and bias: Like any AI model, results might not always reflect reality perfectly, and potential biases could exist.
Overall, Shop with Google AI is an interesting experiment in using AI to enhance the online shopping experience. It holds promise for helping users visualise their desired products and explore unique options. However, it's still in its early stages, and its availability and capabilities might evolve over time.

Shop Smarter, Not Harder With Google AI

GOOGLE AI

March 2024

Tune In To The World Of Podcast Advertising

PODCAST ADVERTISING

Feb 2024

How To Make The Most Of Creator Marketing In 2024

INFLUENCER MARKETING

Feb 2024

Is Connected TV The Next Step For Your Brand?

TELEVISION ADVERTISING

Feb 2024

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