Get ready, advertisers, Netflix is stepping up its ad game! In just a few weeks, Netflix Ads will be available programmatically in select European countries, including Germany, Spain, France, Italy, and the UK.

This means brands can now tap into Netflix’s highly engaged audience and place their ads alongside top-tier content like One Day and The Crown, all through Google Display & Video 360 and The Trade Desk.

But what does this mean for businesses? Here’s how different industries can take advantage of this game-changing opportunity:

Retail & E-Commerce: Convert Viewers into Shoppers

Streaming audiences are engaged and relaxed, perfect for brand awareness and product discovery. Imagine a fashion brand running ads before a show like Emily in Paris or a home decor brand targeting fans of interior design-focused series. With Netflix’s audience targeting, businesses can reach potential customers at the right moment and drive them to shop online.

Travel & Hospitality: Inspire the Next Trip

What better way to spark wanderlust than by showcasing breathtaking destinations before a travel-inspired Netflix show? Travel agencies, airlines, and hotels can use Netflix Ads to connect with adventure seekers, showing dreamy locations that align with the content they’re watching.

Fitness & Wellness: Motivate Action

Health-conscious viewers might be watching documentaries on wellness or sports. Fitness brands, supplement companies, and activewear retailers can strategically place ads to inspire their audience, whether it’s promoting a new gym membership, home workout gear, or healthy meal plans.

Food & Beverage: Make Mealtime Irresistible

People love snacking while watching TV, so why not turn that into an opportunity? Restaurants, food delivery services, and snack brands can serve ads that capitalise on cravings, making it easy for viewers to order food while they watch.

Tech & Streaming: Promote the Next Must-Have Device

Whether it’s the latest smartphone, a gaming console, or a smart TV, Netflix Ads offer a prime opportunity to showcase cutting-edge technology. A well-placed ad before a sci-fi series or a gaming documentary could be the perfect match.

Automotive: Capture Attention in a Premium Environment

Luxury car brands, electric vehicles, and even rideshare services can leverage Netflix’s premium content to reach aspirational audiences. Imagine placing an ad for an electric car before an eco-conscious documentary, perfectly aligning the message with the viewer’s interests.

What’s Next?

Netflix’s programmatic ad rollout starts on February 24th, so now’s the time for businesses to start strategising. With brand-safe, high-quality content and engaged audiences, Netflix Ads are set to become a powerful new tool for digital marketers.

The question is, how will your brand use it?

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