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May 2024

The Retail Media Revolution: Brands & Retailers Win Big with SA360

Retail media is booming, creating a win-win scenario for both brands and retailers. Brands selling through partners are hungry to leverage valuable retailer data for targeted advertising, especially as third-party cookies become obsolete. Retailers are responding by building robust media networks, strengthening brand-to-consumer connections, boosting product visibility, and driving sales.

Search Ads 360 (SA360) steps in with its game-changing offsite retail media capabilities. This empowers brands to reach new audiences beyond individual retailer websites, all while directing sales back to those retailers. Here's how it unlocks a new era of collaboration:

  • Brands Reach More Shoppers: Extend your reach beyond retailer websites and connect with consumers across various channels.

  • Smarter Targeting: Utilise retailer data and Google AI to target high-intent shoppers with laser focus.

  • Performance Max on Steroids: Fuel AI-powered Performance Max campaigns with valuable retailer data, all within a privacy-centric environment.

  • Take Control: Manage campaigns directly and optimise for maximum performance with clear, closed-loop reporting.

Retailers Scale & Strengthen Partnerships:

  • Self-Service Revolution: Empower brands to manage their own campaigns, breaking free from the scalability limitations of managed services.

  • Deeper Brand Relationships: Provide brands with the tools they need for success, fostering stronger, more collaborative partnerships.

  • New Revenue Streams: Unlock new income opportunities through self-service advertising options for brands.

Privacy-First Collaboration:

  • Secure Data Sharing: Retailers can selectively share audience data with brands without compromising user privacy.

  • Inventory Control: Maintain control over what product information brands see, ensuring they only advertise in-stock items.

  • Actionable Insights: Share strategic performance data with brands, optimizing campaigns for everyone involved.

  • Centralised Visibility: Keep track of both your campaigns and your brand partners' campaigns within SA360.

Streamlined Workflows for All:

  • Effortless Reporting: Gain detailed, closed-loop reporting at various levels - brand, campaign, and even individual product - to make informed decisions.

  • Standardised Metrics: Enjoy consistent metrics across campaigns and retailers, streamlining campaign management from a single platform.

  • Centralised Hub: Agencies can easily handle retail media campaigns for multiple brands within SA360, boosting efficiency.

Need help with business growth?

Contact us to discuss potential advertising routes to support the next steps in your business growth.

Client Work

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