Hey there, savvy marketers!  If you think TV advertising is out of your budget, think again. The TV industry's joint body, Thinkbox, has done some fantastic analysis, and the results might surprise you.

TV Advertising Costs: The Reality

0.8p. That's the average cost for one person in the UK to see a TV ad (both linear and BVOD). Yep, you read that right – less than a penny! TV advertising often has a pricey reputation, but let's bust that myth right now.

TV: Not Just for Big Budgets

While TV's premium image can make brands appear higher quality and more popular, it's not just for the big spenders. In 2022, there were:

• 763 advertisers who spent less than £50,000.

• 339 advertisers who spent less than £10,000.

• 208 advertisers who spent under £5,000.

No matter your budget, TV advertising delivers incredible value. On average, TV is almost two-thirds the price of YouTube and sixteen times cheaper than other online video platforms like Facebook. Those higher costs in online video come from cost-per-start models and easy ad skipping.

Why TV Stands Out

TV offers unique benefits that enhance its effectiveness:

• High ad completion rates

• Full screen viewing

• High-quality, brand-safe content

• Watched with others

These factors mean your ads not only get seen but also make a lasting impact.

Bonus Views with TV

Unlike online advertising, where you pay for every view (even if it's not your target audience), TV offers bonus views. Nielsen data shows that 65% of online impressions for 16-34s are ‘in target’, leaving 35% ‘out of target’. Yet, advertisers still pay for all those views.

With TV, you don’t pay for out-of-target audience exposure – and that can be substantial. This extra exposure? Absolutely free!

The Bottom Line

TV advertising isn't just for deep pockets; it’s a smart, cost-effective choice for brands of all sizes. Ready to boost your brand’s visibility without breaking the bank? TV might just be your best bet!

Happy advertising!