The period between Christmas and New Year offers the most affordable TV advertising airtime of the year. While many brands scale back their marketing during this time, you could seize this hidden gem of an opportunity to maximise exposure for your business at a fraction of the usual cost.

Here’s why you should consider running TV ads during this period:

1. Lower Demand = Cheaper Rates

   
   

   As major brands reduce their ad spend after the holiday rush, the cost of airtime plummets. This means you can get prime spots on TV for significantly less than usual.

   
   

2. Captive Audience

   
   

   During this time, many people are at home with their families, enjoying time off, and consuming more media. Viewership spikes, especially for family-friendly TV shows, movies, and seasonal programming, meaning your ads have the potential to reach a larger, relaxed audience.

   
   

3. Less Competition

   
   

   Fewer ads from big brands during this period translate to less crowded advertising space, making your message stand out. With reduced ad clutter, your commercial is more likely to be noticed and remembered.

Sectors That Should Capitalise on This Opportunity

The period between Christmas and New Year presents a unique chance for specific industries to shine: Fitness & Wellness, Travel & Tourism, Retail – Post-Holiday Sales, Financial Services, Entertainment & Streaming Services, 

Explore This Opportunity

If your business is looking for a cost-effective way to reach a highly engaged audience, this short window between Christmas and New Year is the ideal time to act. Whether you’re launching a new product, offering holiday deals, or positioning yourself for New Year’s resolutions, make sure to take advantage of this under utilised yet high-value advertising period.

Maximise your ROI by being where your competitors aren’t! 

Get in touch now and find out how