Video content grabs attention, tells richer stories, and elevates creative campaigns. On LinkedIn, video continues to outperform all other formats across key metrics: video viewership is up 36%, and videos are 20 times more likely to be shared than any other post type.

Yet despite this surge, many small and medium-sized businesses (SMBs) still struggle to create video content efficiently. Without the right resources or editing expertise, they often miss out on video’s powerful ability to engage audiences and drive results.

Introducing the Adobe Express + LinkedIn Ads Integration

To remove those barriers, LinkedIn and Adobe Express have teamed up. With this new integration, you can now create polished video content in Adobe Express and push it straight into your LinkedIn ad account - no downloads, no reformatting, no faff.

Whether you’re launching a product, building brand awareness, or promoting an event, you can go from concept to campaign in minutes.

Levelling the Playing Field for B2B Video Marketing

AI-powered technology means even lean start-up teams can create video content that rivals larger competitors with bigger budgets. Adobe has long been a leader in this space, and LinkedIn is excited to help marketers work smarter, not harder.

With the LinkedIn Ads add-on for Adobe Express, barriers to video production disappear. Creating professional, LinkedIn-tailored videos is now accessible to everyone - regardless of design skill or time constraints.

What This Means for Marketers

This integration removes creative bottlenecks. It levels the playing field for smaller teams and solo marketers, giving everyone access to high-impact video tools - without the high production cost. Now, any business can turn ideas into scroll-stopping LinkedIn ads, faster than ever.

Designed for Efficiency and Impact

1. Create With Confidence Choose from ready-to-go, LinkedIn-optimised B2B video templates in Adobe Express. Perfect for demos, storytelling, and thought leadership. Drag, drop, edit - done!

2. Export With Ease Click “Share to LinkedIn Ads” and your asset is automatically formatted, named, and saved to your ad account’s media library.

3. Promote Where It Matters Reach the world’s largest professional audience - right when they’re making business decisions.

Why Adobe Express?

LinkedIn’s investment in video is supported by Adobe Express’s powerhouse capabilities:

• AI tools from Adobe Firefly for seamless image and video editing

• Integration with Adobe Creative Cloud apps

• Scalable templates to maintain brand consistency

• Access to Adobe Stock, including licensed music for video backgrounds

• A thriving ecosystem of integration partners to keep pace with marketing innovation

  
  

How It Works

This integration removes the friction and puts high-impact video campaigns within reach.

1. Explore the LinkedIn-ready templates in Adobe Express

2. Connect your LinkedIn ad account

3. Launch your ad straight from Campaign Manager!

   
   

Want to explore how video can transform your LinkedIn marketing? Get in touch with us to see how we can help you make the most of this powerful new integration.