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March 2024

When Is The Time Right For Your Business To Advertise On Television?

TV ads are very powerful. They have high impact – and impact gets people talking about your brand in a way few other channels can. TV ads evoke emotion, make people laugh, and are liked by more viewers than other media, all whilst driving sales and profits.

For advertisers in the UK, TV advertising can be a very powerful tool to implement into their marketing activity. Here's why:

  • Unmatched Reach: Reaching millions in a single broadcast, TV advertising offers unparalleled mass exposure compared to many other mediums. This is especially valuable for building brand awareness and establishing credibility.

  • Emotional Connection: Unlike static ads, TV commercials can leverage powerful storytelling, humour, and visuals to evoke emotions and forge a deeper connection with viewers. This emotional connection can drive brand loyalty and purchase decisions.

  • Production Quality: High-quality visuals, music, and sound design can create a more immersive and impactful experience compared to online ads, leaving a lasting impression on viewers.

  • Credibility and Trust: TV has been a trusted source of information and entertainment for decades, and advertising within it can benefit from that inherent trust. This can be particularly valuable for new brands or those targeting older demographics.

  • Mass Customisation: While traditional TV offers broad reach, targeted advertising options are increasingly available. You can choose specific programs, times of day, and even geographic locations to reach your desired audience more effectively.

  • Synergy With Other Marketing: TV advertising can be a powerful element in an integrated marketing campaign, driving viewers to websites, social media, or physical stores for further engagement and conversion.

So, Is TV The Key To Unlocking Explosive Growth For Your Business? 

This decision has the potential to accelerate brand growth, reaching millions and sparking significant sales. But navigate cautiously, conquering the vast landscape of television advertising demands a strategic approach, carefully considering the following factors:

  1. Budget: TV advertising can be expensive, so it’s crucial for a business to have a sufficient marketing budget that can accommodate the cost without jeopardising other essential operations.

  2. Market Readiness: The product or service should be well-tested, with a proven demand. Businesses should have the capacity to handle an increase in demand following the TV campaign.

  3. Target Audience: Ensure that the target audience for your product or service watches television and can be effectively reached through specific channels or programmes.

  4. Brand Maturity: For some businesses, it makes sense to establish a brand presence through other less expensive channels first, like social media or online advertising, before moving to TV.

  5. Competitive Landscape: If competitors are successfully using TV advertising, it may be time to consider it to ensure visibility in your market segment.

  6. Marketing Strategy: TV advertising should fit into a broader marketing strategy, complementing other marketing efforts and aligning with business objectives.

There have been many iconic UK TV ads renowned for their creativity, effectiveness and cultural impact. Here are some recent examples of businesses benefiting from the use of successful TV advertising: 

  • Dyson: Known for its innovative vacuum cleaners, Dyson's move to TV advertising helped the brand solidify its position as a leader in technology-driven home appliances. The visually compelling ads showcasing their product's unique features significantly boosted their market presence.

  • Just Eat: This online food order and delivery service launched TV campaigns that played a crucial role in their growth. Their catchy jingles and humorous ads resonated with a broad audience, significantly increasing orders and helping Just Eat become a household name.

  • BrewDog: Initially focusing on grassroots marketing, BrewDog eventually turned to TV advertising to expand their reach. Their TV campaigns helped in introducing their craft beer to a wider audience, contributing to the company's rapid growth and international expansion.

  • Graze: Starting as a subscription snack box service, Graze used TV advertising to expand its customer base. The ads highlighted the convenience and novelty of their product, helping to drive subscriptions and later supporting their move into retail.

From catchy jingles to drumming gorillas, these iconic British TV ads prove one thing: when done right, television advertising can become a powerful engine for brand recognition and sales growth

However, hitting the right note on the small screen requires careful consideration. Every business has its unique goals, and crafting a successful TV campaign involves a lot of careful. 

Need help with business growth?

Contact us to discuss potential advertising routes to support the next steps in your business growth.

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