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33% Increase in TV Responses for Home Improvement Brand


Masonite UK – Solidor Doors


Television Advertising


Lead Generation via Website


Home Improvements – Door Installation



Masonite sell a wide range of top quality doors under the Solidor brand. Their products are stocked nationwide and their website has a strong lead generation focus; prospective buyers can design their own door using a simple tool to get the look for their home. Recipe Media provides a wide range of advertising and media services to the client.

Services and solutions

The client had previous experience in broadcast TV advertising. We reviewed prior campaigns, changed the channel line-up and included lifestyle-targeted VOD in the mix. Additionally, our ad production team created a new advert to combine the look and feel of the brand with a calls-to-action to drive instant response. We tested various linear TV channels and VOD approaches so we could understand the website lead generation impact of different approaches.


Broadcast TV and lifestyle-targeted VOD provided trackable instant results and started to build up awareness for retail sales. Lead generation volumes increased over 33% during the campaign. Linear TV outperformed VOD significantly for web uplift metrics. We continue to test refine and grow.

View the Ad


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