Client
World of Wonder Presents Plus
Media
Amazon Fire TV, Roku, Meta, TikTok, Apple Search Ads, DV360 Programmatic, Google Search Ads, YouTube
Objective
Generate subscription sign ups for streaming service
Sector
Entertainment
Context
World of Wonder is the production business which sits behind the global TV show sensation, Ru Paul's Drag Race. It's subscription service, called WOW Present Plus, is the global home of all things drag and it now houses the shows exclusively across multiple territories. So the only place to watch Drag Race UK in the USA is by subscribing to WOW Presents Plus.
Services and Solutions
We worked alongside the WOW Presents Plus team to plan, launch and manage the large-scale launch of the Drag Race UK series in the US market. The objective is to drive subscription signs ups via the WOW Presents Plus website and via a wide range of App Stores available on both web and TV interfaces. The campaign has a number of features:
Ad and creative design - a suite of ads which adapt as the show develops
Performance tracking using Branch.io - a tech solution which identifies the environment the ad viewer views the ad and then delivers the user to the most relevant landing page (ie app store, web page or app)
TV-led campaigns on interfaces like Amazon Fire TV and Roku
Web and App sign up campaigns on Meta, TikTok, DV360 and YouTube
Search based campaigns across Google, Meta and Apple Ads
Results
We'll report back fully on the results as the campaign further rolls out.