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Driving Footfall to Local Stores During a Sale Period




Regional Radio


Increase Footfall in Stores


Home Improvement - Kitchen & Bathrooms



Porcelanosa has been a long-standing Recipe Media client, working with us now for over 4 years. With the goal of increasing footfall into their 6 regional business units, Porcelanosa often throws a big sale on all their products and services 3 times a year. Whilst launching one of their recent summer sales, the high-end kitchen and bathroom brand needed our support in spreading the word and driving store visits.

Services and Solutions

Having had experience working with Porcelanosa, we knew that some of their business regions saw huge benefits from radio advertising. Leaning into this, we used a blend of local radio stations and national brands, like Capital FM and Heart FM, where we bought airtime on a local level.


2 regions in the North responded really positively to the radio ads, and so we doubled down on radio in these areas, increasing footfall greatly into stores. We focused on other media channels in the other 4 regions to get the best results for every store.

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