Client
Prestige Flowers
Media
Television Advertising
Objective
Generate Ecommerce Sales
Sector
Consumer
Ecommerce
Homes & Gardens
Context
Prestige Flowers is an ecommerce power-house. A slick customer experience combined with top rate logistics and smart digital marketing has helped build Prestige as one of the leading online florists in the UK. Increasing brand awareness during the peak seasonal times - Valentine's Day and Mother's Day - is a key activity to maximise sales.
Services and solutions
TV spot advertising provides the perfect way to reach a mass market audience. Our TV planning team developed an approach to maximise advertising budgets; this involved running advertising to maintain brand awareness over a 6-week period and to stimulate product sales a more intensive advertising approach on the key selling days ahead of both Valentine's Day and Mother's Day.
Result
Results were impressive. Prestige effectively reached all their seasonal targets, achieving sell out during these key seasonal occasions. The TV campaign helped contribute to an increase in paid and organic search sales and continues to establish Prestige as a front-of-mind online florist of choice for millions of UK consumers.