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TV Advertising Drives Sell Out In Peak Sales Window


Prestige Flowers TV Campaign with Recipe Media

Client

Prestige Flowers


Media

Television Advertising


Objective

Generate Ecommerce Sales


Sector

Consumer

Ecommerce

Homes & Gardens

 

Context


Prestige Flowers is an ecommerce power-house. A slick customer experience combined with top rate logistics and smart digital marketing has helped build Prestige as one of the leading online florists in the UK. Increasing brand awareness during the peak seasonal times - Valentine's Day and Mother's Day - is a key activity to maximise sales.


Services and solutions


TV spot advertising provides the perfect way to reach a mass market audience. Our TV planning team developed an approach to maximise advertising budgets; this involved running advertising to maintain brand awareness over a 6-week period and to stimulate product sales a more intensive advertising approach on the key selling days ahead of both Valentine's Day and Mother's Day.



Result


Results were impressive. Prestige effectively reached all their seasonal targets, achieving sell out during these key seasonal occasions. The TV campaign helped contribute to an increase in paid and organic search sales and continues to establish Prestige as a front-of-mind online florist of choice for millions of UK consumers.





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