New Ride-Hailing App Shares Why it's Different From the Rest

Client

FreeNow

Media

Radio Advertising

Objective

Maximise Reach and Coverage

Sector

Transport

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Context

FreeNow wanted to focus on its product differentiation in the ride-hailing app - that you can take black cabs and mini-cabs throughout London.

Services and Solutions

Targeting out-and-about Londoners, the campaign ran over five London radio stations to maximise reach and coverage.

Results

The ad was also adapted to target audiences in Oxford and Brighton.

Listen to the Ad