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Straight Talking to Problem Gamblers


Client

23Red / GamCare / TalkBanStop


Media

Podcast


Objective

Increase Awareness


Sector

Problem Gambling; Sports

 

Context

TalkBanStop is an initiative run by GamCare, GamStop & GamBan, three leading gambling addiction support organisations. TalkBanStop provides services, support and software to people struggling with gambling issues.


Services and Solutions

TalkBanStop wanted to provide an intimate environment to communicate how their services could support problem gamblers. Podcasts provided the perfect environment to communicate their message clearly and coherently to their mainly male audience.


We chose a range of male-centric podcasts including TalkSport Daily and the popular High Performance Podcast, which provides an intimate glimpse into the lives of high-achieving, world-class performers who have all excelled in their field with first-hand experiences and lessons to share. We then used 'host reads' to further connect the podcast talent and with the campaign goals of increasing awareness of the services being offered. The campaign ran for 8 weeks combining both host reads and spot ads.


Results

GamCare used their brand tracking tools to understand how awareness and understanding of the service offering changed before and after the campaign. They saw a positive increase in awareness and understanding of their offer using their brand tracking tools.


Listen to the Ads





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