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Radio & Cheltenham Festival to Launch New App


Client

888 Sport


Media

National Radio


Objective

Raise Awareness and Increase App Downloads


Sector

Betting; Sport - Horse Racing

 

Context

888 Sport launched a new app with a whole host of differentiated features. Our team at Recipe Media were asked to support on a heavy-weight, relatively short-term campaign to raise awareness and stimulate new app downloads on TalkSport.


Services and Solutions

Using a key sporting event, Cheltenham Festival, as a trigger point, our ad snappily communicated the app's features with an immediate call to action.


Results



Listen to the Ad




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