Client
888 Sport
Media
National Radio
Objective
Raise Awareness and Increase App Downloads
Sector
Betting; Sport - Horse Racing
Context
888 Sport launched a new app with a whole host of differentiated features. Our team at Recipe Media were asked to support on a heavy-weight, relatively short-term campaign to raise awareness and stimulate new app downloads on TalkSport.
Services and Solutions
Using a key sporting event, Cheltenham Festival, as a trigger point, our ad snappily communicated the app's features with an immediate call to action.
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